Pet insurance platform Napo has raised £12m in a Series B funding round led by Mercia Ventures, with participation from existing investors including DN Capital, Companion Fund, MTech Capital and Helvetia Venture Fund.
The funding will enable the London-based company to strengthen its AI and automation capabilities, grow market share and increase the size of its team as the business expands geographically. It brings the total amount raised by Napo to date to approximately £30m.
Napo’s digital-first model offers lifetime coverage that includes dental care and 24/7 vet access as standard. The platform includes behavioural consultations and preventive care and offers a discount for insuring multiple pets under one policy.
Founded in 2021 by Jean-Philippe Doumeng and Ludovic Lacay, Napo aims to create an all-in-one service that fits seamlessly into pet owners’ everyday lives.
Jean-Philippe Doumeng, co-founder and CEO, commented: “Our approach isn’t about cutting corners or offering cheap policies that don’t cover what matters. By controlling the full value chain, we’ve achieved an NPS of 70+, standout Trustpilot reviews, and a seamless experience for pet parents. We’ve built Napo to offer comprehensive coverage that truly matters – whether it’s dental care, behavioural support, or quick and fair claims handling, ensuring pet parents can focus on what really counts – their pet’s well-being. This funding fuels our mission to revolutionise pet insurance with sustainability and quality at its core.”
Mercia was investing from its Northern Venture Capital Trusts.
Martijn Kleibergen, Investment Director at Mercia Ventures, added: “Napo’s approach is exactly what the pet insurance sector needs – a blend of innovative technology, customer care and long-term sustainability. We are thrilled to support a company redefining what pet insurance can offer for modern pet owners.”
Learn more about Mercia Ventures